Set a Customer Role after Purchasing a Specific Product

This whole process of changing a user role after making a purchase in WooCommerce actually consists of two steps:

  1. We have to decide about the hook, when exactly we are going to do a role switching, because there are plenty of them.
  2. Check the order if there is a specific product (or products) and do the thing.

Let me treat you with a ready to use code snippet and then I will explain everything to you.

add_action( 'woocommerce_payment_complete', 'rudr_set_role_on_specific_product_purchase' );

function rudr_set_role_on_specific_product_purchase( $order_id ) {

	// get an order object
	$order = wc_get_order( $order_id );
	// if this purchase has been made without creating an account, do nothing
	if( ! $order->user_id ) {
	$items = $order->get_items();
	// one or multiple product IDs to check
	$product_ids = array( 5, 10, 32 );

	foreach( $items as $item ) {

		if( in_array( $item[ 'product_id' ], $product_ids ) ) {
			$user = new WP_User( $order->user_id );
			// do we need to remove a previous user role? (optional)
			$user->remove_role( 'customer' ); 
			// add role
			$user->add_role( 'editor' );
			break; // exit the loop

Now let’s deconstruct this code a little bit:

WooCommerce allow customers without an account create orders
foreach( $user->roles as $prev_role ) {
	$user->remove_role( $prev_role ); 
Misha Rudrastyh

Misha Rudrastyh

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